Digital Marketing Specialist

Digital Marketing Specialist

Lahore, Punjab
  • Pakistan


Build and manage performance campaigns on the platform and utilize platform tools to drive spending efficiencies and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and pinpoint the root cause analysis with the help of internal & external analytics tools. Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Work with creative, product and sales teams to test strategies and innovation.

Job Responsibilities
• Develop and implement social media strategy and campaigns to increase brand awareness and uplift brand equity.
• Create and curate engaging content for all social media channels, including Facebook, Instagram, Snapchat and TikTok.
• Become an essential part of the marketing team and propose creative ideas in the brainstorms for campaigns and category initiatives.
• Manage social media accounts, including posting, responding to comments and messages.
• Have a grip on data sources and using those to come up with timely reporting and analysis for the broader team.
• Monitor social media trends, tools, and applications and recommend new strategies to improve social media presence and engagement
• Collaborate with internal channel and teams, including marketing channels, Creative, and Category teams

Skills Required
• Social Media Handling.
• Written & Verbal Communication Skills.
• Understanding of Social Media Platforms & their Audience.
• Attention to Detail.

Required Qualifications
• Bachelors/Masters (Marketing)

Job Experience
• 01 - 02 Years.

Other Benefits
• Paid Time Off.
• Grocery Vouchers.
• Travel Allowance.
• Gym Allowance.

Job Working Hours

09:00 AM to 06:00 PM / 10:00 AM to 07:00 PM (Mon-Fri).

Equal Employment Opportunities

We provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.


Category : Digital Marketing Specialist
Posted : July 10, 2023
Salary : N/A
Experience : 1 Months

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