Digital Marketing Specialist


Digital Marketing Specialist

  • Mermaid Beach, QLD, Australia


About us

Outcast is one of Australia's fastest growing online fashion companies, Exclusively designing the hottest new trends and styles. Based in Mermaid Waters Australia, we’re looking for a highly motivated, creative, and forward thinking Digital Marketer to join our marketing team.

Outcast is experiencing huge international growth and this position is perfect for an individual that thrives in a fast pace, creative environment, and is interested in endless career growth.

About the role:

Paid Media
• Assist in the execution of digital marketing campaigns across all channels including paid social and paid search
• Monitor and analyze the performance of campaigns and make recommendations for improvement daily/weekly
• Develop and optimize content for search engines, social media, and other relevant platforms

Email Marketing & SMS
• Assist in the maintenance & optimization of of our customer database across email & SMS
• Brief email & SMS sends to the copywriter and graphic designer with a goal of optimizing for open rate, click through rate and conversion
• Coordinate with cross functional teams to ensure the marketing content calendar is up to date and the proper product is being featured at the right time

Insight Development & Reporting
• Providing regular insight across sales & media performance to drive optimisation & data-driven insights and sharing with the wider team
• Assist in A/B testing to optimize towards the best results
• Have a lens over all channels to gather insights for sharing; deliver a weekly/ monthly/ quarterly report encompassing all activation highlights, results & best practices
• Conduct research on industry trends and best practices to identify opportunities for improvement across ad platforms
• Develop reports to support all areas of the business including influencer marketing, social media, customer service, design, etc.

The Successful Candidate:
• 1-2+ years experience building and running Google and Meta ads campaigns (Pinterest/Snapchat a plus)
• 1+ years experience building and running TikTok campaigns
• Experience with Google Analytics and Google Data Studio. Google Tag Manager experience a plus
• Understanding of email marketing systems and CRM (Klaviyo or similar)
• Data-driven and analytical
• Ability to prioritise and organise workloads independently and work to deadlines
• Excellent verbal and written communication skills
• Hunger to stay up-to-date in the fast-changing environment
• A positive, problem-solving attitude
• Digital Marketing experience, preferably in an agency or creative environments
• Brief, manage, validate and report on digital campaigns across internal & external platforms
• Communicate with media publishers and report into Digital Marketing Manager
• Stay up to date with industry trends and best practises in digital design
• Comfortable coordinating with other team members, such as graphic design for ad assets.


  • Marketing Campaigns
  • Ad Serving
  • Digital Marketing
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Marketing
  • Campaigns
  • Digital Media
  • Revenue Generation
  • Google Ads

Educational Requirements

  • Bachelors Degree


Category : Digital Marketing Specialist
Posted : December 6, 2023
Salary : N/A
Experience : 1 Months

Share With